Modern economy is the economic globalization, modern competition is the competition of knowledge, just as Peter drucker once said: "tomorrow's business competition is not so much a technical challenge, than cultural challenges" in the current era of competition across national borders, enterprises in the fierce competition in the continuous and healthy survival and development, to create a people-oriented, innovation as the enterprise culture is very necessary.Ginza pays attention to enterprise culture construction, in order to improve worker cultural quality and moral standards, in order to improve the worker cultural quality and moral standards, to build a cohesive force, centripetal force, binding, happiness culture atmosphere.